I have to admit, today’s project seems like an exercise in futility. Without a running vehicle I see the same scenery and the same photo subjects day after day with little hope of shooting anything original or new. And even if I did the odds in this saturated marketplace that anyone will even see my work is becoming more and more remote. Last week I wrote of alpenglow, the cool celestial effect from which the Sangre de Cristo mountain range got it’s name. I don’t know, maybe everyone but me already knew about alpenglow or maybe I’m just more easily entertained than others, but the fact is virtually no one saw the article. Or maybe I am the victim of the new Facebook algorithm that picks out for people what Mark Zuckerburg thinks they should be looking at. I have noticed recently that I am only seeing the posts of a couple of people, over and over and over. Funny, I eliminated 90% of my most annoying liberal friends and now all I see are the annoying posts of my few remaining liberal friends. Not sure what that means, maybe liberals make the most posts or maybe FB thinks I am in need of reindoctrination, lol. The fact remains however, virtually no one is seeing my posts and Facebook has become a nearly irrelevant tool for marketing my work. On every post I make, I am reminded that others are “boosting” their posts by purchasing ad space. And true enough, my side space is filled with ads by other photographers that I have no interest whatsoever in making a purchase from and am quite sure that they have no interest in my work either, a waste of money for all involved.
Fortunately for me, the business models of my stock agencies are more business oriented in their search methodologies, favoring those who work hard and consistently produce new material without making judgements on the political correctness of the producer. Shooting for stock is quite a bit different than shooting for art, in fact too much artistic manipulation will only get your work rejected by the stock editors. Subjects of great beauty are of course helpful in stock photography but not necessary. Advertisers are often not looking for magnificent scenery for their ad campaigns, but are looking for a concept that matches their vision. A suitable backdrop for their vision often includes a copious amount of open space for text or imagery of the product they are marketing.
So today, the mountains looked pretty much the same as they do every morning at sunrise, amazingly beautiful and worthy of a few shots even though I don’t see any difference since the last time I photographed them. But today with the despair of the failure of my more artistic work to sell I turned my sights back to stock. I have been eyeing these aspen trees for some time and today I noticed that the sun was casting an interesting light upon them and the parched mountain grass. Knowing that sharp focus is important to stock editors, I set my camera to Av and f8 in hopes of a razor sharp image and tried to capture a vision of solitude or loneliness in the simplicity of barren late winter aspen trees. These I uploaded to my stock agencies along with some of the morning Sangre de Cristo, however only this one have I added to my own website where it will be sold as royalty free stock.
Facebook posts of my work require a lot of extra time, and my return on investment of this effort does not appear to be worthwhile so I won’t be putting in any extra effort making my images available for viewing there. Until I see some effort in fairness by Facebook I consider it to be an irrelevant tool as far as business marketing is concerned. On the upside, I have recently noticed that I have made “All Star” at LinkedIn as interest in my portfolio is growing there 🙂 Any of my readers who want to continue to see daily updates are welcome to add me as a LinkedIn contact! You are also welcome of course to subscribe to my blog by clicking the follow button and you will receive an email each time I publish a new article!